Privacy Policy

1. Who We Are

Signature Vibe is owned and operated by Anglia Ventures Limited (“Signature Vibe”, “we”, “us”, “our”), a company registered in England and Wales. We are the data controller for the personal information we collect through our website at signaturevibe.co.uk and our platform.

If you have questions about how we handle your data, contact us at ask@signaturevibe.co.uk.

2. Information We Collect

We collect the following types of personal information:

• Account and order information — your name, business name, email address, and any information provided in your order brief (such as business type, customer demographics, desired atmosphere, musical preferences).
• Platform data — information about your interactions with our platform, including compositions generated, refinements requested, and feedback provided.
• Payment information — processed securely by Stripe. We do not store your card details.
• Usage data — pages visited, time on site, features used, and other analytics collected via Vercel Analytics.
• Communications — any messages you send to us via email or our contact form.

3. How We Use Your Information

We use your personal data to:

• Provide access to our self-service music generation platform and process your orders.
• Generate AI-powered music compositions tailored to your business specifications based on the information you provide.
• Communicate with you about your order, platform access, and provide customer support.
• Improve and train our AI models using anonymised data from your interactions, compositions, and feedback.
• Analyse platform usage to improve our website and services.
• Comply with legal and financial obligations.

We will not use your data for marketing without your explicit consent, and we will never sell your data to third parties. Your business information will be anonymised before being used for AI model improvement.

4. AI and Automated Decision-Making

Our platform uses artificial intelligence to generate music compositions based on the information you provide. This processing involves automated decision-making but does not produce significant legal or similarly significant effects on you. You retain full discretion to accept, reject, or refine any AI-generated compositions. Your feedback and refinement requests are used to improve the quality of suggestions.

5. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Contract performance — to fulfil your order and provide platform access.
• Legitimate interests — to improve our services, AI models, and communicate with you about your order and platform usage.
• Legal obligation — where required by law.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Specifically:

• Order and account data is retained for seven years in line with UK tax law requirements.
• Platform usage data and AI training data is retained in anonymised form indefinitely to improve our service.
• Your order brief information may be retained in anonymised form for AI model improvement purposes.
• You may request deletion of your personal data at any time, subject to legal retention requirements.

7. Third-Party Services

We use the following third-party services to operate our platform:

• Stripe — payment processing. Stripe operates under their own privacy policy and data processing terms.
• Supabase — secure database storage for your account, order data, and platform information. Supabase is certified for GDPR compliance.
• Vercel — website hosting and analytics. Vercel processes analytics data in accordance with their privacy standards.

Each provider operates under their own privacy policies and has signed appropriate data processing agreements with us. We have carefully selected these providers based on their security and privacy standards.

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data — request a copy of the information we hold about you.
• Correct your data — ask us to update incorrect or incomplete information.
• Delete your data — request erasure of your data, subject to legal retention obligations.
• Restrict processing — limit how we use your data in certain circumstances.
• Data portability — receive your data in a structured, portable format.
• Object to processing — object to certain uses of your data, including for AI model training.
• Lodge a complaint — contact the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been violated.

To exercise any of these rights, please contact us at ask@signaturevibe.co.uk.

9. Cookies and Tracking

We use only essential cookies necessary for the operation of our website and platform, plus anonymised analytics cookies to understand how users interact with our service. We do not use advertising, tracking, or profiling cookies. By using our website and platform, you consent to our use of these cookies.

10. Changes to This Policy

We may update this Privacy Policy from time to time, particularly as our AI technology develops or our data practices evolve. Any material changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact

For any privacy-related enquiries, please contact us at ask@signaturevibe.co.uk or visit our contact page.